What is Mobile Commerce?
Mobile commerce (also known as mobile e-commerce or m-commerce consists of two primary components. The first is the ability to use a wireless phone or other mobile device to conduct financial transactions and exchange payments over the Internet. The second is the ability to deliver information that can facilitate a transaction -- from making it easy for your business to be "found" via a mobile Web browser to creating mobile marketing campaigns such as text promotions and loyalty programs.
Why Should You Care?
Just as the Internet and e-commerce revolutionized the way we promote, market, shop for and buy goods and services, wireless devices and mobile commerce are poised to create another revolution in the world of commerce.
Intersting Link to website on future trends in Mobile Commerce! http://gigaom.com/mobile/four-mega-trends-shaping-the-future-of-commerce/
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