Over View of Intergated Marketing & E-Tourism Applcations!

In rebranding The Fairways Hotel we aimed to achieve the goals set out in our report. Our primary aim for the business is to increase and maintain employment, add value and in the private sector while driving profits up over a period of five years.  Our strategic was to include expansion, market leadership, complete rebranding, and brand-building.

Our business objectives will be clearly detailed in a step by step plan. Achieving marketing objectives through applying integrated communication Mix of both on-line digital technologies and more traditional off-line communications tool. To develop and operate high quality, value for money accommodation and conferencing facilities to national and international clientele. To ensure that The Fairways Hotel & Resort  is equipped and operated to a quality threshold in excess of brand standards which positions us as best in class in the market. To provide outstanding customer service on a consistent basis, while ensure that we attract, develop and retain the highest quality workforce? These measures need to be SMART in order for the business and our stholders to know what progress we have made towards achieving the objective.